Social Media Marketing

With the use of social media platforms, promote a product or service by integrating specific campaigns to an audience of your choice

A Computer With A Cog And A World Globe Social Media Marketing has taken the world by storm in the past decade with the creation of Facebook back in 2004. This was followed by other social media sites such as YouTube, Twitter, LinkedIn and Instagram.

In South Africa we have over 20 million internet users mostly on mobile which means people have instant access to social media sites. Advertisers have an opportunity to utilise this marketing potential and be part of this ever growing and ever changing marketing strategy.

A key benefit of social media marketing is the ability to interact with a targeted audience on a personal level. You can create integrated campaigns using a variety of social media sites or just select one; the choice is yours and could depend on the time and budget you wish to spend.

Facebook

With over 500 million users globally, Facebook is the most popular and most detailed social media site. Advertisers can choose to set up a profile for their business and through word of mouth or promoting it on their website people will start to ‘like’ your page. A profile page has options to upload promotions, photos, events and even host discussions. Coca Cola has one of the most successful Facebook pages with more than 30 million fans so what is it that they are doing right? Quite simply they keep their page updated regularly with informative, fun and interactive content.

MJ Media can assist with setting up and managing of Facebook profile pages and also assist with PPC campaigns. Advertisers on Facebook can target specific age groups, locations and interests. Much like with Google PPC you have the ability to control your budget and you only pay when people click on your ad.

Instagram

Instagram is a very visual social media tool made up of sharing videos and images. The tool has the same powerful targeting abilities as Facebook but it appeals to an audience who are looking for more visual content.

MJ Media can assist with setting up and managing Instagram profiles as well as running paid media campaigns targeting various audiences on Instagram.

LinkedIn was created as a business related social site specifically for professionals. The aim is, over time, to build up a list of connections and through networking generate leads, sales and overall opportunities for a business. Marketing relies on targeting and LinkedIn has the ability to target based on location, seniority in a company or job functionality.

MJ Media can utilise the above targeting options to help you make the connections needed to boost your business. We can set up a company profile on LinkedIn and/or assist with a PPC Campaign.

YouTube

YouTube is a social media tool for those people wishing to upload videos of their products, business or event. Businesses create simple but unique videos with the aim to attract viewers to their website.

MJ Media can upload all your videos and also run your Google Ads campaign, which appear on your YouTube videos.

Testimonials

Over the past 5 years, MJ Media have fine-tuned our online marketing platforms, improved our Google presence and increased our website visits and enquiries. The end result, leading to greater brand awareness and a growing business. It’s been an exciting journey!

Dale Horne, Symbiotix Group

Bridgette and Giselle have managed our Adwords account for over 12 months and have always provided excellent and efficient service with a flexible and proactive approach. We are very pleased at the results obtained so far and look forward to continuing our successful relationship with MJ Media. We would recommend MJ Media to any organisation seeking to outsource some or all its internet marketing requirements to a trustworthy and transparent supplier.

Rob Schofield, Director, RJ Retail Ltd, trading as WoodenToyShop.co.uk

MJ Media have been amazing since day one, they listen, they are patient and they give advice which is always the best, they are helping me grow my business. I have seen increased quote requests from our web site. MJ Media’s work on internet marketing has made a significant difference to my business. I appreciate the hard work that they put on our marketing and look forward to continuously working with them.

Gisela Oliveira, Mozambique Tourism

Vet Products Online has been operating effectively for 12 years, but this year I thought it was time to progress to the next step of online marketing and social networking. MJ Media was recommended to me to assist and manage Facebook and Google marketing. Bridgette and Giselle are two stars in their field, both professional and enthusiastic. Their support is reliable and their turn around time to requests, queries or project needs is speedy. We have certainly benefited positively from MJ Media input and I highly recommend them to other companies who have internet marketing requirements.

Anne Mullins, Owner, Vet Products Online, www.vetproductsonline.co.za

Bridgette and Giselle have been our online partners for about 4 years now. Flexible Workspace sells office space and related services in the B2B market and as the founder not only am I convinced that Online is the most effective channel for our offering but that MJ are the right service provider for us. Being a relatively small (but growing) business, we need to be nimble and they in turn need to be ready and geared to move with us – MJ gets this. Having access to the decision maker/driver of the business is also important to me – they have a personal touch that larger agencies are unable to replicate. Finally, and most importantly they produce results – from the time MJ took over our account they have increased our lead flow 5-fold. As a business owner this is all I’m interested in – lead generation and conversion – this is the real measure of Return on Investment and they have delivered in spades.