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Make Time For Blogging

Written by Giselle Chelin on . Posted in Internet Marketing
Blogging
Why you should be blogging

Make Time For Blogging:

How many different hats do we wear as small business owners? Marketing, bookkeeper, general dogsbody? It is time to add another task on your to-do list and that is blogging! Improving clicks to your business website is critical for creating brand awareness and generating sales or leads. Ok so you might not be a professional writer but don’t let this put you off the task of getting a blog together. Blogging about your business is a way to show expertise in your field and also expresses a passion for what you do. Remember that even if you are not a writer, there is no accounting for spelling errors so be cautious that your content is a good reflection of you and your business.

How do people find your website? Social media channels, paid advertising and promoting your website through email newsletters are all examples of ways people will click through to your website. Something many business owners want to hear about, is the idea of getting free clicks. This can be generated by adding good content through a free blog. Having a website that is search engine optimised means that there is a possibility that your website will be shown in a search engine’s free listings. Search engines, such as Google, look favourably on websites that have fresh, relevant content and this can easily be achieved with a blog. We recommend using a free blog site such as WordPress to create your blog but ensure that it features on your website domain. Our example is: www.mjmedia.co.za/blog

Blogging can be a way to share knowledge and people will begin to see you as someone trustworthy. Creating this identity or authorship is a way for this to be recognised by Google themselves and with this comes a few free perks. With the right code set up, your photo and name will appear with your blog post on search result pages and you will also enjoy a higher click-through-rate, according to studies. Setting up authorship requires access to your website code and then it is a few simple steps, see below for the process involved.

 

Authorship For Blogs
Authorship For Blogs

For business bloggers, be aware that this style of blog is different to a lifestyle blog or even a soap opera so keep things fun but professional. It may take one or two hours every month to create some unique content but it will be well worth the time spent when you are enjoying those free clicks.

 

Giselle Chelin

Giselle Chelin is co-owner of the internet marketing company MJ Media. She is fascinated by the on-going developments and improvements of internet marketing and aims to help businesses utilise this powerful marketing tool to its full potential. Connect with Giselle on Google+

Testimonials

Over the past 5 years, MJ Media have fine-tuned our online marketing platforms, improved our Google presence and increased our website visits and enquiries. The end result, leading to greater brand awareness and a growing business. It’s been an exciting journey!

Dale Horne, Symbiotix Group

Bridgette and Giselle have managed our Adwords account for over 12 months and have always provided excellent and efficient service with a flexible and proactive approach. We are very pleased at the results obtained so far and look forward to continuing our successful relationship with MJ Media. We would recommend MJ Media to any organisation seeking to outsource some or all its internet marketing requirements to a trustworthy and transparent supplier.

Rob Schofield, Director, RJ Retail Ltd, trading as WoodenToyShop.co.uk

MJ Media have been amazing since day one, they listen, they are patient and they give advice which is always the best, they are helping me grow my business. I have seen increased quote requests from our web site. MJ Media’s work on internet marketing has made a significant difference to my business. I appreciate the hard work that they put on our marketing and look forward to continuously working with them.

Gisela Oliveira, Mozambique Tourism

Vet Products Online has been operating effectively for 12 years, but this year I thought it was time to progress to the next step of online marketing and social networking. MJ Media was recommended to me to assist and manage Facebook and Google marketing. Bridgette and Giselle are two stars in their field, both professional and enthusiastic. Their support is reliable and their turn around time to requests, queries or project needs is speedy. We have certainly benefited positively from MJ Media input and I highly recommend them to other companies who have internet marketing requirements.

Anne Mullins, Owner, Vet Products Online, www.vetproductsonline.co.za

Bridgette and Giselle have been our online partners for about 4 years now. Flexible Workspace sells office space and related services in the B2B market and as the founder not only am I convinced that Online is the most effective channel for our offering but that MJ are the right service provider for us. Being a relatively small (but growing) business, we need to be nimble and they in turn need to be ready and geared to move with us – MJ gets this. Having access to the decision maker/driver of the business is also important to me – they have a personal touch that larger agencies are unable to replicate. Finally, and most importantly they produce results – from the time MJ took over our account they have increased our lead flow 5-fold. As a business owner this is all I’m interested in – lead generation and conversion – this is the real measure of Return on Investment and they have delivered in spades.

Brad Porter, Flexible Workspace