< Facebook Business Pages: How They Work? | MJ Media


Facebook Business Pages: How They Work?

Facebook Business Pages are certainly a must-have in today’s social media driven generation. With the ability to go viral in a matter of seconds it is so important for us that you understand exactly how Facebook Business Pages work when it comes to your business and the content that you are posting.

Facebook Business Pages: How They Work?

Essentially, your Facebook Business Page can lend itself to making your business and brand that much more discoverable to those consumers you’ve been dying to reach; and on a much larger and more efficient scale.

Facebook Business Pages have a number of exciting features that allow you to send out posts or share advertisements with all of your followers or you can specify exactly where you want your posts to be seen and by who! Amazing right?

Let’s get a bit more in-depth shall we?

Facebook Business Page features include:

  • Facebook adverts
  • Fine-tuned targeting
  • Page insights

And on top of this you are able to maximise the impact of every post or advert you so desire!

It is important to remember that going so far as to just setting up a business page and posting every so often is not really going to benefit your business on a large scale and this is why it is imperative you make use of every element of your Facebook Business Page and here’s how.

Facebook Adverts

Facebook advertising is a great tool that allows you to submit adverts to Facebook or create them using their ad creation tool. These ads can then be boosted which essentially means you take as much of your marketing budget as you like, give it to Facebook and they will make your post visible to the right people at the right time. How you ask? Facebook has their very own algorithm known as EdgeRank that decides whether your posts are worthy of being seen in news feeds or not, depending on the visual aspect, the text to image ratio and the amount of budget you decide to utilise, Facebook will rank your post accordingly which means that not everybody will see your posts.

There are 3 components that will make up your EdgeRank score and these are Affinity – the more interaction you have, the higher your affinity score; Weight – the type of interaction affects your weight score; and decay – timelessness of posts matter!

Fine-tuned targeting:

Another great feature of the Facebook Business Pages is the fact that you can fine tune your targeting.

When you run an advert from your business page, meaning you are boosting a post to utilise it as an advertisement, you can select certain traits that you feel best represent your target audience. In doing so, you are able to fine-tune your impact and reach those consumers you wish to target with your product and/or service offering!

Facebook allows you to target specific people based on the following:

  • Location
  • Demographics
  • Interests
  • What they buy online and offline, to name a few

Page Insights:

Facebook page insights is a fantastic feature that allows you to measure and track the performance of ALL of your posts, how great?

Not only does it enable Facebook to send your notification and updates on how your advertisements are doing once you have spent a bit of money on boosting the post but it also notifies you of the performance of every single post that you post on Facebook which allows you to monitor and adjust your social strategy wherever possible by highlighting which type of posts your consumers engage with more and what posts don’t work so well as well as what time of day is best for you to post and so forth.

If you’re in need of some help when it comes to your social accounts and overall brand appearance online, visit our website today and get in touch with us.



Over the past 5 years, MJ Media have fine-tuned our online marketing platforms, improved our Google presence and increased our website visits and enquiries. The end result, leading to greater brand awareness and a growing business. It’s been an exciting journey!

Dale Horne, Symbiotix Group

Bridgette and Giselle have managed our Adwords account for over 12 months and have always provided excellent and efficient service with a flexible and proactive approach. We are very pleased at the results obtained so far and look forward to continuing our successful relationship with MJ Media. We would recommend MJ Media to any organisation seeking to outsource some or all its internet marketing requirements to a trustworthy and transparent supplier.

Rob Schofield, Director, RJ Retail Ltd, trading as WoodenToyShop.co.uk

MJ Media have been amazing since day one, they listen, they are patient and they give advice which is always the best, they are helping me grow my business. I have seen increased quote requests from our web site. MJ Media’s work on internet marketing has made a significant difference to my business. I appreciate the hard work that they put on our marketing and look forward to continuously working with them.

Gisela Oliveira, Mozambique Tourism

Vet Products Online has been operating effectively for 12 years, but this year I thought it was time to progress to the next step of online marketing and social networking. MJ Media was recommended to me to assist and manage Facebook and Google marketing. Bridgette and Giselle are two stars in their field, both professional and enthusiastic. Their support is reliable and their turn around time to requests, queries or project needs is speedy. We have certainly benefited positively from MJ Media input and I highly recommend them to other companies who have internet marketing requirements.

Anne Mullins, Owner, Vet Products Online, www.vetproductsonline.co.za

Bridgette and Giselle have been our online partners for about 4 years now. Flexible Workspace sells office space and related services in the B2B market and as the founder not only am I convinced that Online is the most effective channel for our offering but that MJ are the right service provider for us. Being a relatively small (but growing) business, we need to be nimble and they in turn need to be ready and geared to move with us – MJ gets this. Having access to the decision maker/driver of the business is also important to me – they have a personal touch that larger agencies are unable to replicate. Finally, and most importantly they produce results – from the time MJ took over our account they have increased our lead flow 5-fold. As a business owner this is all I’m interested in – lead generation and conversion – this is the real measure of Return on Investment and they have delivered in spades.

Brad Porter, Flexible Workspace