We live in a world where the more convenient, efficient and faster things operate the better. Technological advancement has become one of the most focused on aspects of our development, leading to interconnectedness online, which is what we are all about nowadays.

Digital trends 20162016 is a year of more advancements and we have identified the top 5 online and/or internet trends for 2016:

  • Virtual reality
  • Wearable technology
  • SnapChat
  • App indexing
  • Digital assistants


Research suggests that there are a number of virtual reality technologies set to make their debut in 2016.

“Oculus Rift” is a technology that has been developed, allowing consumers to immerse themselves in virtual worlds for gaming, social media and other applications. It is believed that the advancement and invention of technologies such as Oculus Rift will open up an entirely new and exciting realm for online marketing with an integration not only to popular social media platforms but online video, and even direct messaging as well.


2015 has been a great year for Apple, with the release of the much anticipated Apple Watch, the brand has paved new ways for brands and organisations to stay in touch with their consumers.

Wearable technology is said to grow tremendously in 2016 opening up a number of new, unique and exciting marketing opportunities for brands and businesses. According to Elena Nicosia (2015) wearable technology is far beyond just a watch and is being developed into jackets, bracelets and other technologies

The ability to advertise directly to consumers through their watch or their bracelet will enable marketers, brands and organisations to target people based on their daily routines, lifestyles, likes and dislikes.

seo optimization


It is predicted that Digital Assistants will lead to a brand new kind of optimisation.

The key to optimisation is to make your information available to these assistants as opposed to trying to funnel consumers to your website.


With the constant development of social media applications as well as communication applications it was inevitable that the two be merged and utilise in conjunction with one another. SnapChat, a photo and video sharing application is forecast to become a standard marketing Platform.

Real time is a key element to social media strategies for 2016 and what better way to market than through an application that is solely founded on real-time interactions. Since the inception of social media, brands have been searching for ways in which to deliver campaigns and strategies that make consumers feel connected and important and keeping them interested and SnapChat has been identified as an application that allows brands and organisations to market to consumers in such a way so as to make them feel simultaneously connected and unique.


Research suggests that App indexing will lead to an explosion in applications in 2016. 2016 is said to be the year that marketers and brands begin to realise the online visibility advantages of an application. Applications have been identified as platforms that can do just about everything a website can but in a more fun, creative, intuitive and convenient way.

According to Jason DeMers (2015) “Although we are years away from applications completely taking over form website, 2016 will be a pivotal year for application adoption from a business owners perspective.”

We think 2016 is going to be an exciting year don’t you?

Contact MJ Media for any help with your SEO, PPC or Social Media.

Giselle Chelin

Giselle Chelin is co-owner of the internet marketing company MJ Media. She is fascinated by the on-going developments and improvements of internet marketing and aims to help businesses utilise this powerful marketing tool to its full potential. Connect with Giselle on Google+


Over the past 5 years, MJ Media have fine-tuned our online marketing platforms, improved our Google presence and increased our website visits and enquiries. The end result, leading to greater brand awareness and a growing business. It’s been an exciting journey!

Dale Horne, Symbiotix Group

Bridgette and Giselle have managed our Adwords account for over 12 months and have always provided excellent and efficient service with a flexible and proactive approach. We are very pleased at the results obtained so far and look forward to continuing our successful relationship with MJ Media. We would recommend MJ Media to any organisation seeking to outsource some or all its internet marketing requirements to a trustworthy and transparent supplier.

Rob Schofield, Director, RJ Retail Ltd, trading as WoodenToyShop.co.uk

MJ Media have been amazing since day one, they listen, they are patient and they give advice which is always the best, they are helping me grow my business. I have seen increased quote requests from our web site. MJ Media’s work on internet marketing has made a significant difference to my business. I appreciate the hard work that they put on our marketing and look forward to continuously working with them.

Gisela Oliveira, Mozambique Tourism

Vet Products Online has been operating effectively for 12 years, but this year I thought it was time to progress to the next step of online marketing and social networking. MJ Media was recommended to me to assist and manage Facebook and Google marketing. Bridgette and Giselle are two stars in their field, both professional and enthusiastic. Their support is reliable and their turn around time to requests, queries or project needs is speedy. We have certainly benefited positively from MJ Media input and I highly recommend them to other companies who have internet marketing requirements.

Anne Mullins, Owner, Vet Products Online, www.vetproductsonline.co.za

Bridgette and Giselle have been our online partners for about 4 years now. Flexible Workspace sells office space and related services in the B2B market and as the founder not only am I convinced that Online is the most effective channel for our offering but that MJ are the right service provider for us. Being a relatively small (but growing) business, we need to be nimble and they in turn need to be ready and geared to move with us – MJ gets this. Having access to the decision maker/driver of the business is also important to me – they have a personal touch that larger agencies are unable to replicate. Finally, and most importantly they produce results – from the time MJ took over our account they have increased our lead flow 5-fold. As a business owner this is all I’m interested in – lead generation and conversion – this is the real measure of Return on Investment and they have delivered in spades.

Brad Porter, Flexible Workspace