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Are You Ready For Another Social Network?

Google+I mention another social network and my clients look at me with frustration but the truth is you do not need to be on every social network available. My suggestion would be to choose a few that you feel are right for your market and then focus on those. I thought I would take this opportunity to chat about Google+; one of the biggest social networks to hit the digital world. So the question from the frustrated client is “Do we really need to join this?” The answer, quite simply, is yes!
So who or what is Google+? Google+, Google plus or otherwise known as G+ officially launched in September 2011 which makes it fairly new in comparison to the likes of Facebook and Twitter. Some key features are enhanced privacy settings; Hangouts and Circles. Google Hangouts is a video conference call feature similar to Skype but allows up to 10 people in the call. “Circles” are where you group friends into different categories such as “family”; “business” or “close friends” and you can choose to share content to each of these groups exclusively.
Still not convinced that you should join? Recent studies show that the more your content is shared through social networking the more likely you are to have a better Google search rank. Google+ is making it really easy to share stories and recommendations by using their +1 feature and by doing this it is giving websites credibility and personalisation. Google’s main aim is to provide high quality and relevant results for internet users and Google+ has been created to help them with providing this service.
So does all of this have a positive impact on SEO? I would say it most certainly does but not in a direct way. You will not be “awarded” a higher page rank for your website because you have a Google+ account, you need to use Google+ to share content and get internet users to view your business as credible. Keep the content on your Google+ page relevant, fresh and exciting and hopefully your fans will do the rest by sharing it!

Giselle Chelin

Giselle Chelin is co-owner of the internet marketing company MJ Media. She is fascinated by the on-going developments and improvements of internet marketing and aims to help businesses utilise this powerful marketing tool to its full potential. Connect with Giselle on Google+

Testimonials

Over the past 5 years, MJ Media have fine-tuned our online marketing platforms, improved our Google presence and increased our website visits and enquiries. The end result, leading to greater brand awareness and a growing business. It’s been an exciting journey!

Dale Horne, Symbiotix Group

Bridgette and Giselle have managed our Adwords account for over 12 months and have always provided excellent and efficient service with a flexible and proactive approach. We are very pleased at the results obtained so far and look forward to continuing our successful relationship with MJ Media. We would recommend MJ Media to any organisation seeking to outsource some or all its internet marketing requirements to a trustworthy and transparent supplier.

Rob Schofield, Director, RJ Retail Ltd, trading as WoodenToyShop.co.uk

MJ Media have been amazing since day one, they listen, they are patient and they give advice which is always the best, they are helping me grow my business. I have seen increased quote requests from our web site. MJ Media’s work on internet marketing has made a significant difference to my business. I appreciate the hard work that they put on our marketing and look forward to continuously working with them.

Gisela Oliveira, Mozambique Tourism

Vet Products Online has been operating effectively for 12 years, but this year I thought it was time to progress to the next step of online marketing and social networking. MJ Media was recommended to me to assist and manage Facebook and Google marketing. Bridgette and Giselle are two stars in their field, both professional and enthusiastic. Their support is reliable and their turn around time to requests, queries or project needs is speedy. We have certainly benefited positively from MJ Media input and I highly recommend them to other companies who have internet marketing requirements.

Anne Mullins, Owner, Vet Products Online, www.vetproductsonline.co.za

Bridgette and Giselle have been our online partners for about 4 years now. Flexible Workspace sells office space and related services in the B2B market and as the founder not only am I convinced that Online is the most effective channel for our offering but that MJ are the right service provider for us. Being a relatively small (but growing) business, we need to be nimble and they in turn need to be ready and geared to move with us – MJ gets this. Having access to the decision maker/driver of the business is also important to me – they have a personal touch that larger agencies are unable to replicate. Finally, and most importantly they produce results – from the time MJ took over our account they have increased our lead flow 5-fold. As a business owner this is all I’m interested in – lead generation and conversion – this is the real measure of Return on Investment and they have delivered in spades.

Brad Porter, Flexible Workspace