< Why Google Analytics Is So Darn Cool | MJ Media


Why Google Analytics Is So Darn Cool

There really is a little geek in all of us especially when it comes to free tools that provide useful insights, who isn’t going to get excited about that? There was a recent Google Analytics summit which revealed a lot of new features that got the audience clapping and cheering, okay so maybe a bit more geeky than most but anyone using online marketing can really benefit from the information within Google Analytics. At the summit, there were some case studies presented and the message was clear, with all the information available through Google Analytics, businesses who knew how to use this were winning.

Take a small family owned business with just a few employees, how do they do market research? Do they employ a full time marketing manager? They probably don’t and try to fit marketing into their spare time. For many small business owners, time is a luxury they can ill afford but every business needs to know their audience. Google Analytics is available on many devices and the data can be studied absolutely anywhere and at any time of the day, there is even real time view but be warned this can be addictive! Google Analytics can provide data on ages and male/female ratio and even stats on what time of day most people visited a website. For a small business owner, this means that expensive market surveys might not be needed and ultimately this could be very beneficial on bottom line sales figures.

Another critical element of online marketing is having some tracking put in place. It is all well and good having potential customers visit a website or read a newsletter but what action did they take after that? There are many variations on what is considered a goal or action on a website. Some examples are filling in a contact us form, purchasing something through an online store or even registering for a newsletter. Setting up goal tracking can help identify how frequently and very importantly how many people complete actions off a website. Alongside goal tracking is a slightly more in-depth ecommerce tracking which can be set up to provide more details on what kind of purchases people are making and the value of these goals. Custom tracking can also be placed onto email newsletters and this information and any goals that came about, is pulled into Analytics.

Google Analytics is not just for the corporates and the geeks of the world, it can really help with marketing insight and small business profitability. If you are using any online marketing strategies, especially Google AdWords campaigns then this free tool is definitely for you!

For more information on how we can help with your Google AdWords campaigns and setting up of Google Analytics please email the MJ Media team on info@mjmedia.co.za or visit our website on www.mjmedia.co.za.

Why is Google Analytics so cool?
Why is Google Analytics so cool?

Giselle Chelin

Giselle Chelin is co-owner of the internet marketing company MJ Media. She is fascinated by the on-going developments and improvements of internet marketing and aims to help businesses utilise this powerful marketing tool to its full potential. Connect with Giselle on Google+


Over the past 5 years, MJ Media have fine-tuned our online marketing platforms, improved our Google presence and increased our website visits and enquiries. The end result, leading to greater brand awareness and a growing business. It’s been an exciting journey!

Dale Horne, Symbiotix Group

Bridgette and Giselle have managed our Adwords account for over 12 months and have always provided excellent and efficient service with a flexible and proactive approach. We are very pleased at the results obtained so far and look forward to continuing our successful relationship with MJ Media. We would recommend MJ Media to any organisation seeking to outsource some or all its internet marketing requirements to a trustworthy and transparent supplier.

Rob Schofield, Director, RJ Retail Ltd, trading as WoodenToyShop.co.uk

MJ Media have been amazing since day one, they listen, they are patient and they give advice which is always the best, they are helping me grow my business. I have seen increased quote requests from our web site. MJ Media’s work on internet marketing has made a significant difference to my business. I appreciate the hard work that they put on our marketing and look forward to continuously working with them.

Gisela Oliveira, Mozambique Tourism

Vet Products Online has been operating effectively for 12 years, but this year I thought it was time to progress to the next step of online marketing and social networking. MJ Media was recommended to me to assist and manage Facebook and Google marketing. Bridgette and Giselle are two stars in their field, both professional and enthusiastic. Their support is reliable and their turn around time to requests, queries or project needs is speedy. We have certainly benefited positively from MJ Media input and I highly recommend them to other companies who have internet marketing requirements.

Anne Mullins, Owner, Vet Products Online, www.vetproductsonline.co.za

Bridgette and Giselle have been our online partners for about 4 years now. Flexible Workspace sells office space and related services in the B2B market and as the founder not only am I convinced that Online is the most effective channel for our offering but that MJ are the right service provider for us. Being a relatively small (but growing) business, we need to be nimble and they in turn need to be ready and geared to move with us – MJ gets this. Having access to the decision maker/driver of the business is also important to me – they have a personal touch that larger agencies are unable to replicate. Finally, and most importantly they produce results – from the time MJ took over our account they have increased our lead flow 5-fold. As a business owner this is all I’m interested in – lead generation and conversion – this is the real measure of Return on Investment and they have delivered in spades.

Brad Porter, Flexible Workspace