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How to Choose an Internet Marketing Company

Internet Marketing

Before a business selects an Internet marketing company they may ask themselves what their general marketing needs are. Some businesses may have already done some Internet marketing such as setting up and running a Google adWords campaign whilst others are brand new to this avenue of marketing and really aren’t sure what they might need in order for it to be successful. Internet Marketing is fairly new in terms of marketing channels and there are certain companies promising unrealistic goals to prospective clients. The great aspect of Internet marketing is the measurability of campaigns but with Search Engine Optimisation there is no guarantee on what position Google will place you on and therefore be weary of agencies or individuals making such guarantees.

 

Here are some ideas of what to think about before making a commitment to any Internet marketing company:

 

Knowledge: Is your agency or individual knowledgeable in Internet marketing and are they willing to take the time to explain what it is they will be doing. Internet marketing companies may not go into extensive detail on certain aspects of Internet marketing because of trade secrets but overall they should be able to give prospective clients ideas on how they will manage their campaigns.

 

Experience: Choose an agency or Internet marketer who has experience in a variety of industries and hopefully something similar to your industry. Be cautious of someone who has run one or two campaigns and is now claiming to be a professional. If your company is fairly small it might be a good idea to utilise a smaller agency as they might give you more personal attention and take the time to explain everything a little bit more.

 

Location: With Skype and email, there is no need to choose an Internet marketing company on your doorstep so look around and make the decision based on a number of factors and not just on the fact that they are situated in your area.

 

Cost: Much like most things in life cheaper is not always better so be aware that the cheapest quote may not get you the most experienced Internet marketing company. This doesn’t mean that the most expensive quote is the right person for the job either. Look at their experience, client base and knowledge and then decide if you are willing to pay their required fees. Your fees should always be quoted with an amount allocated to media spend and also an amount for a service fee. Generally the media spend is a suggestion from your agency but you can choose to increase or decrease that depending on your overall marketing budget. The service fee charged is used to manage, analyse and report on your campaign.

There are many aspects to take into consideration when selecting an Internet marketing company but one non-negotiable is that they are Google Advertising Professionals. This means they have written and passed a minimum of two exams set by Google.  Take the time to invest in a good Internet marketing company and the results will be worth it!

Giselle Chelin

Giselle Chelin is co-owner of the internet marketing company MJ Media. She is fascinated by the on-going developments and improvements of internet marketing and aims to help businesses utilise this powerful marketing tool to its full potential. Connect with Giselle on Google+

Testimonials

Over the past 5 years, MJ Media have fine-tuned our online marketing platforms, improved our Google presence and increased our website visits and enquiries. The end result, leading to greater brand awareness and a growing business. It’s been an exciting journey!

Dale Horne, Symbiotix Group

Bridgette and Giselle have managed our Adwords account for over 12 months and have always provided excellent and efficient service with a flexible and proactive approach. We are very pleased at the results obtained so far and look forward to continuing our successful relationship with MJ Media. We would recommend MJ Media to any organisation seeking to outsource some or all its internet marketing requirements to a trustworthy and transparent supplier.

Rob Schofield, Director, RJ Retail Ltd, trading as WoodenToyShop.co.uk

MJ Media have been amazing since day one, they listen, they are patient and they give advice which is always the best, they are helping me grow my business. I have seen increased quote requests from our web site. MJ Media’s work on internet marketing has made a significant difference to my business. I appreciate the hard work that they put on our marketing and look forward to continuously working with them.

Gisela Oliveira, Mozambique Tourism

Vet Products Online has been operating effectively for 12 years, but this year I thought it was time to progress to the next step of online marketing and social networking. MJ Media was recommended to me to assist and manage Facebook and Google marketing. Bridgette and Giselle are two stars in their field, both professional and enthusiastic. Their support is reliable and their turn around time to requests, queries or project needs is speedy. We have certainly benefited positively from MJ Media input and I highly recommend them to other companies who have internet marketing requirements.

Anne Mullins, Owner, Vet Products Online, www.vetproductsonline.co.za

Bridgette and Giselle have been our online partners for about 4 years now. Flexible Workspace sells office space and related services in the B2B market and as the founder not only am I convinced that Online is the most effective channel for our offering but that MJ are the right service provider for us. Being a relatively small (but growing) business, we need to be nimble and they in turn need to be ready and geared to move with us – MJ gets this. Having access to the decision maker/driver of the business is also important to me – they have a personal touch that larger agencies are unable to replicate. Finally, and most importantly they produce results – from the time MJ took over our account they have increased our lead flow 5-fold. As a business owner this is all I’m interested in – lead generation and conversion – this is the real measure of Return on Investment and they have delivered in spades.

Brad Porter, Flexible Workspace