< How to create a blog...blog writing tips | MJ Media


How to create a blog…blog writing tips

This month we are giving you sneak peak at our pin board…read our tips on how to keep your blogs fresh and informative or how to create one from start to finish.how to create a blog - pinboard

Irrespective of what service you are providing or what product you are selling, blogging is integral to your online content marketing strategy. Blogging will drive traffic to your website, increase your SEO and develop better customer relationships.

fresh blogging tipsYour blog gives you the opportunity to provide your customers with relevant, fresh and helpful content. Use your Facebook, Twitter, LinkedIn and Pinterest to drive customers to your website by promoting your blog with relevant links and visuals on these social platforms.

  Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too

– Krista Bunskoek, PR and Content Marketer at Wishpond

Blogging is a great way to showcase your business and an opportunity to share your knowledge. Below are some blogging tips to develop your blogs for maximum exposure.

The basics:

  • The ideal length of a blog post is 7 minutes or 1600 words.
  • The ideal width of a paragraph is 40-55 characters.


Consider that shorter lines appear as less work for the reader; they make it easier to focus and to jump quickly from one line to the next. Opening paragraphs with larger fonts help to draw your reader in. See the example below:blog writing example


  • FORMATTING – Use bold, CAPITALS, italics, It’s not the pictures that make your post more visually appealing, it’s the formatting and organization of the post!
  • PICTURES- Place them cleverly by your key points
  • BORDERS or BLOCKQUOTES – boxes around quotes and key points
  • GET TO THE POINT – don’t ramble on for too long about one topic

13 Types of Blog Posts

  1. Instructional – Instructional posts tell your customers how to do something…like the one you are currently reading.
  2. Informational – Simply give information on a topic.
  3. Reviews – give your review on a place you have visited or somewhere you have eaten.
  4. Lists – Posts with content like ‘The Top Ten ways to….’ or ’5 Reasons why….’
  5. Interviews – Interviews or guest posts.
  6. Profiles – Pick an interesting personality in your niche and do some research on them to present to your readers.
  7. Link Posts – The more original content the better but don’t be afraid to bounce off others in this way.
  8. Contrasting two options – Decisions between 2/more options. Write a post contrasting two products, services or approaches that outlines the positives and negatives of each choice.
  9. Inspirational – Tell a story of success or paint a picture of ‘what could be’.
  10. Prediction and Review Posts – Use the end & start of the New Year.
  11. Hypothetical Posts –a ‘what if’ post. Pick a something that ‘could’ happen down the track in your industry and begin to unpack what the implications of it would be.
  12. Satirical – Well written satire or parody can be incredibly powerful and is brilliant for generating links for your blog.
  13. Memes and Projects – write a post that somehow involves your readers and gets them to replicate it in some way. Start a poll, an award, ask your readers to submit a post or link or run a survey or quiz.

Draw the Eye to CTA’s (Calls to Action)

draw readers to your blog - eyesEnsure your readers see your CTA’s. This can be done in a number of ways including; putting a heading above them, using an image near them, making the call to action a striking image itself, using text formatting (bold, italics, capitals), using colored backgrounds and borders around the calls to action etc.


For more information or queries regarding our services, please visit: https://www.mjmedia.co.za/contact-us/

Lauren Jansen

Lauren Jansen is an Assistant Internet Marketer at MJ Media. Her competitive nature drives her to help companies reach their full potential in both creative and non-creative outlets. Connect with Lauren on Twitter


Over the past 5 years, MJ Media have fine-tuned our online marketing platforms, improved our Google presence and increased our website visits and enquiries. The end result, leading to greater brand awareness and a growing business. It’s been an exciting journey!

Dale Horne, Symbiotix Group

Bridgette and Giselle have managed our Adwords account for over 12 months and have always provided excellent and efficient service with a flexible and proactive approach. We are very pleased at the results obtained so far and look forward to continuing our successful relationship with MJ Media. We would recommend MJ Media to any organisation seeking to outsource some or all its internet marketing requirements to a trustworthy and transparent supplier.

Rob Schofield, Director, RJ Retail Ltd, trading as WoodenToyShop.co.uk

MJ Media have been amazing since day one, they listen, they are patient and they give advice which is always the best, they are helping me grow my business. I have seen increased quote requests from our web site. MJ Media’s work on internet marketing has made a significant difference to my business. I appreciate the hard work that they put on our marketing and look forward to continuously working with them.

Gisela Oliveira, Mozambique Tourism

Vet Products Online has been operating effectively for 12 years, but this year I thought it was time to progress to the next step of online marketing and social networking. MJ Media was recommended to me to assist and manage Facebook and Google marketing. Bridgette and Giselle are two stars in their field, both professional and enthusiastic. Their support is reliable and their turn around time to requests, queries or project needs is speedy. We have certainly benefited positively from MJ Media input and I highly recommend them to other companies who have internet marketing requirements.

Anne Mullins, Owner, Vet Products Online, www.vetproductsonline.co.za

Bridgette and Giselle have been our online partners for about 4 years now. Flexible Workspace sells office space and related services in the B2B market and as the founder not only am I convinced that Online is the most effective channel for our offering but that MJ are the right service provider for us. Being a relatively small (but growing) business, we need to be nimble and they in turn need to be ready and geared to move with us – MJ gets this. Having access to the decision maker/driver of the business is also important to me – they have a personal touch that larger agencies are unable to replicate. Finally, and most importantly they produce results – from the time MJ took over our account they have increased our lead flow 5-fold. As a business owner this is all I’m interested in – lead generation and conversion – this is the real measure of Return on Investment and they have delivered in spades.

Brad Porter, Flexible Workspace