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LinkedIn’s New Company Pages


In September 2012, LinkedIn launched their new company pages, which is great news for marketers. The slick new design and insight tools are set to make LinkedIn marketing a whole lot more effective.

One of the best features of the LinkedIn Company pages is the ability to “recommend” company’s services or products. Even better news, is that you can highlight many products and services on your page and people can endorse any or all of these. From a marketing perspective, companies pay a great deal for this kind of product awareness and yet this is all for free! For the consumer, this information is imperative in choosing the right company to work with or work for.

Every company wants valuable employees but anyone who has sat through countless interviews will know, this is not an easy feat. LinkedIn has made recruitment just a little bit easier with their job search functionality and essentially companies are branding their businesses to potential employees. For the employee, there is a benefit to seeing whether the company is one they wish to work for. This really is a win-win for recruitment and there are many success stories of people finding their dream jobs as well as companies finding their exemplary employees.

Many aspects of marketing are like casting a big net and catching a few fish but now with the LinkedIn insights available, this need not be the case anymore. Companies need to analyse the Follower, Page and Employee Insights and make the necessary adjustments in order to have targeted levels of marketing. Invest time in the Insights research and begin to understand what content the audience is engaging with and how this information can be utilised to generate a new lead.

Make an effort to create a presentable and informative company page. Also ensure content is added frequently to your page but don’t overdo it. You may just find your biggest client out of the 161 million users on LinkedIn.

Giselle Chelin

Giselle Chelin is co-owner of the internet marketing company MJ Media. She is fascinated by the on-going developments and improvements of internet marketing and aims to help businesses utilise this powerful marketing tool to its full potential. Connect with Giselle on Google+


Over the past 5 years, MJ Media have fine-tuned our online marketing platforms, improved our Google presence and increased our website visits and enquiries. The end result, leading to greater brand awareness and a growing business. It’s been an exciting journey!

Dale Horne, Symbiotix Group

Bridgette and Giselle have managed our Adwords account for over 12 months and have always provided excellent and efficient service with a flexible and proactive approach. We are very pleased at the results obtained so far and look forward to continuing our successful relationship with MJ Media. We would recommend MJ Media to any organisation seeking to outsource some or all its internet marketing requirements to a trustworthy and transparent supplier.

Rob Schofield, Director, RJ Retail Ltd, trading as WoodenToyShop.co.uk

MJ Media have been amazing since day one, they listen, they are patient and they give advice which is always the best, they are helping me grow my business. I have seen increased quote requests from our web site. MJ Media’s work on internet marketing has made a significant difference to my business. I appreciate the hard work that they put on our marketing and look forward to continuously working with them.

Gisela Oliveira, Mozambique Tourism

Vet Products Online has been operating effectively for 12 years, but this year I thought it was time to progress to the next step of online marketing and social networking. MJ Media was recommended to me to assist and manage Facebook and Google marketing. Bridgette and Giselle are two stars in their field, both professional and enthusiastic. Their support is reliable and their turn around time to requests, queries or project needs is speedy. We have certainly benefited positively from MJ Media input and I highly recommend them to other companies who have internet marketing requirements.

Anne Mullins, Owner, Vet Products Online, www.vetproductsonline.co.za

Bridgette and Giselle have been our online partners for about 4 years now. Flexible Workspace sells office space and related services in the B2B market and as the founder not only am I convinced that Online is the most effective channel for our offering but that MJ are the right service provider for us. Being a relatively small (but growing) business, we need to be nimble and they in turn need to be ready and geared to move with us – MJ gets this. Having access to the decision maker/driver of the business is also important to me – they have a personal touch that larger agencies are unable to replicate. Finally, and most importantly they produce results – from the time MJ took over our account they have increased our lead flow 5-fold. As a business owner this is all I’m interested in – lead generation and conversion – this is the real measure of Return on Investment and they have delivered in spades.

Brad Porter, Flexible Workspace