In September 2012, LinkedIn launched their new company pages, which is great news for marketers. The slick new design and insight tools are set to make LinkedIn marketing a whole lot more effective.
One of the best features of the LinkedIn Company pages is the ability to “recommend” company’s services or products. Even better news, is that you can highlight many products and services on your page and people can endorse any or all of these. From a marketing perspective, companies pay a great deal for this kind of product awareness and yet this is all for free! For the consumer, this information is imperative in choosing the right company to work with or work for.
Every company wants valuable employees but anyone who has sat through countless interviews will know, this is not an easy feat. LinkedIn has made recruitment just a little bit easier with their job search functionality and essentially companies are branding their businesses to potential employees. For the employee, there is a benefit to seeing whether the company is one they wish to work for. This really is a win-win for recruitment and there are many success stories of people finding their dream jobs as well as companies finding their exemplary employees.
Many aspects of marketing are like casting a big net and catching a few fish but now with the LinkedIn insights available, this need not be the case anymore. Companies need to analyse the Follower, Page and Employee Insights and make the necessary adjustments in order to have targeted levels of marketing. Invest time in the Insights research and begin to understand what content the audience is engaging with and how this information can be utilised to generate a new lead.
Make an effort to create a presentable and informative company page. Also ensure content is added frequently to your page but don’t overdo it. You may just find your biggest client out of the 161 million users on LinkedIn.